:root{--navy:#092f50;--blue:#134f7d;--yellow:#d8ce46;--ink:#173449;--muted:#546775;--line:#dce4e9;--pale:#f2f5f7;--white:#fff}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;color:var(--ink);font-family:Arial,Helvetica,sans-serif;font-size:17px;line-height:1.65}a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit}button,a,input,select,textarea{touch-action:manipulation}a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible{outline:3px solid #b3a500;outline-offset:5px}h1,h2,h3,p{margin-top:0}h1,h2,h3{line-height:1.13}h1{font-size:clamp(2.6rem,4.7vw,4.6rem);letter-spacing:-.055em;margin-bottom:26px;font-weight:700}h2{font-size:clamp(2rem,3.4vw,3.3rem);letter-spacing:-.045em;margin-bottom:22px}h3{font-size:1.3rem;letter-spacing:-.02em}p{margin-bottom:18px}.wrap{max-width:1200px;width:calc(100% - 80px);margin:auto}.skip{position:absolute;top:-100px;background:#fff;padding:12px;z-index:100}.skip:focus{top:0}header{position:sticky;top:0;z-index:30;background:#fff;border-bottom:1px solid var(--line)}.nav{display:flex;align-items:center;justify-content:space-between;min-height:94px;gap:28px}.logo{width:260px;height:auto;display:block}nav{display:flex;align-items:center;gap:25px;font-size:14px;font-weight:bold}nav>a:not(.button):hover,.inline-link:hover{color:var(--blue);text-decoration:underline}.menu-toggle{display:none}.button{display:inline-flex;justify-content:center;align-items:center;background:var(--navy);color:white;border:0;min-height:54px;padding:14px 24px;border-radius:5px;font-weight:bold;font-size:16px;cursor:pointer;line-height:1.4;transition:transform .2s,background .2s}.button:hover{background:var(--blue);transform:translateY(-2px)}.button.small{min-height:44px;padding:11px 18px;font-size:14px}.button.yellow{background:var(--yellow);color:var(--navy)}.button.yellow:hover{background:#eee364}.hero{background:var(--navy);color:white;padding:72px 0 0;overflow:hidden}.hero-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:65px;align-items:center}.eyebrow{font-size:13px;font-weight:bold;letter-spacing:.13em;color:var(--blue);margin-bottom:22px}.eyebrow.light{color:var(--yellow)}h1 em{font-style:normal;color:var(--yellow)}.lead{font-size:20px;line-height:1.6}.hero .lead{color:#d0dde7;max-width:590px}.hero-actions{display:flex;gap:23px;align-items:center;flex-wrap:wrap;margin:32px 0 23px}.text-link{font-size:15px;color:white;text-decoration:underline;text-underline-offset:5px}.hero-note{font-size:14px;line-height:1.7;color:#a8bfd1;margin-bottom:0}.system-board{padding:27px;background:#123b5b;border:1px solid #3a5c77;border-radius:10px;box-shadow:0 24px 60px #001c3333}.board-head{display:flex;justify-content:space-between;gap:10px;font-size:12px;font-weight:bold;letter-spacing:.08em;margin-bottom:25px;align-items:center}.board-tag{background:#ffffff0d;border:1px solid #46667f;border-radius:30px;padding:5px 8px;letter-spacing:0;font-size:12px;color:#d6e0e8}.board-step{display:flex;gap:14px;align-items:center;border-top:1px solid #3b5b74;padding:24px 0}.step-icon{font-size:14px;color:var(--yellow);width:33px;height:33px;border:1px solid #788873;border-radius:50%;display:grid;place-items:center;flex-shrink:0}.board-step h3{font-size:18px;margin:0 0 7px}.board-step p{font-size:13px;color:#b6c9d7;margin:0}.board-tool{font-size:10px;letter-spacing:.06em;margin-left:auto;color:#b2c2cd}.board-result{margin-top:9px;background:var(--yellow);color:var(--navy);padding:20px;border-radius:5px}.board-result span{display:block;font-size:14px}.board-result strong{font-size:24px;letter-spacing:-.03em}.hero-bottom{display:flex;justify-content:space-between;margin-top:58px;border-top:1px solid #36536c;padding:20px 0;font-size:13px;color:#b3c7d7}.section{padding-top:100px;padding-bottom:100px}.section-head{max-width:740px;margin-bottom:45px}.section-head>p:last-child{max-width:600px;color:var(--muted);font-size:18px}.problem-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:28px}.problem-grid article{border-top:2px solid var(--line);padding-top:23px}.number{color:#72899a;font-size:14px;display:block;margin-bottom:22px}.problem-grid h3{font-size:21px;line-height:1.25;min-height:52px}.problem-grid p,.tools-grid p,.timeline p{color:var(--muted);font-size:16px;line-height:1.65;margin:0}.tinted{background:var(--pale)}.tools-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}.tools-grid article{padding:33px;background:#fff}.tool-label{display:block;color:var(--blue);font-size:11px;font-weight:bold;letter-spacing:.1em;margin-bottom:22px}.tools-grid h3{font-size:24px}.system-line{border-left:4px solid var(--yellow);padding-left:24px;font-size:21px;margin:34px 0 0}.timeline{display:grid;grid-template-columns:1fr 1fr;gap:0 60px}.timeline article{display:flex;gap:24px;border-top:1px solid var(--line);padding:30px 0}.timeline article>span{font-size:34px;color:var(--blue);font-weight:bold;letter-spacing:-.05em;line-height:1.1}.timeline h3{margin-bottom:13px;font-size:23px}.callout{padding:30px 36px;margin-top:36px;background:var(--pale);border-left:4px solid var(--yellow);display:flex;justify-content:space-between;gap:24px;align-items:center}.callout p{font-size:21px;margin:0}.dark{background:var(--navy);color:white}.dark .section-head>p:last-child{color:#b9cddd}.comparison{overflow:auto}table{border-collapse:collapse;width:100%;font-size:16px;text-align:left;min-width:650px}th,td{padding:23px 25px;border-bottom:1px solid #38586f;vertical-align:top}thead th{font-size:14px;color:#b6ccdc}thead th:last-child{color:var(--yellow)}tbody th{width:20%;font-size:16px}tbody td{width:40%;color:#b6ccdc}tbody td:last-child{background:#194565;color:#fff}.caption{color:#a2bbce;font-size:13px;margin:22px 0 38px}.sectors{display:flex;gap:10px;flex-wrap:wrap}.sectors span{padding:7px 13px;border:1px solid #47647b;border-radius:30px;font-size:13px;color:#d1dce5}.about{display:grid;grid-template-columns:1fr 1.15fr;gap:80px;align-items:center}.about-mark{padding:45px;background:#eaf0f4;border-bottom:8px solid var(--yellow)}.about-mark>span{font-size:13px;letter-spacing:.12em;font-weight:bold}.about-mark>strong{display:block;font-size:70px;letter-spacing:-.06em;line-height:1.07;color:var(--navy);margin:48px 0}.about-sign{border-top:1px solid #b4c5d1;padding-top:22px;font-weight:bold;font-size:20px}.about-sign small{font-size:14px;color:var(--muted);font-weight:normal}.about-copy p:not(.eyebrow){color:var(--muted)}.inline-link{display:inline-block;color:var(--blue);font-weight:bold;text-decoration:underline;text-underline-offset:5px;font-size:16px}.future{padding:42px 45px;border:1px solid var(--line);margin-bottom:100px}.future>div{display:grid;grid-template-columns:1fr 1fr;gap:55px}.future h2{font-size:32px;margin-bottom:0}.future p:last-child{color:var(--muted);font-size:16px;margin:0}.contact{background:#edf2f5}.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:start}.contact .lead{font-size:18px;color:var(--muted)}.contact-steps{margin:35px 0}.contact-steps p{display:flex;gap:15px;align-items:flex-start;font-size:16px}.contact-steps span{display:inline-grid;place-items:center;background:#dce5ed;color:var(--navy);width:28px;height:28px;flex-shrink:0;font-weight:bold;border-radius:50%;font-size:13px}form{background:white;padding:35px;border-radius:8px;border:1px solid var(--line);box-shadow:0 20px 50px #0a2d4a08}form h3{font-size:24px;margin-bottom:25px}form label,legend{display:block;font-size:14px;font-weight:bold;margin-bottom:7px}input:not([type=radio]),select,textarea{width:100%;border:1px solid #becbd4;border-radius:4px;padding:11px 12px;color:var(--ink);background:#fff;font-size:16px;min-height:47px;margin-bottom:20px}textarea{resize:vertical}fieldset{border:0;padding:0;margin:0 0 20px}legend{margin-bottom:10px}.radio{font-weight:normal;display:flex;align-items:center;gap:10px;margin:7px 0}.radio input{width:17px;height:17px;accent-color:var(--navy)}.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}form label span{font-weight:normal;color:var(--muted)}form .button{width:100%}.form-note{font-size:12px;color:var(--muted);line-height:1.6;margin:15px 0 0}#form-status{font-size:14px;padding:12px;background:var(--pale);margin:15px 0 0}#retry-link{text-decoration:underline}footer{padding:50px 0 20px}.footer-grid{display:grid;grid-template-columns:1.1fr 1fr 1fr;gap:45px;align-items:start}.footer-grid p{font-weight:bold;font-size:16px;margin:0}.footer-grid p span{font-size:13px;color:var(--muted);font-weight:normal}.footer-grid>div{display:flex;gap:16px;flex-wrap:wrap;font-size:13px;color:var(--blue)}.footer-bottom{border-top:1px solid var(--line);display:flex;justify-content:space-between;margin-top:40px;padding-top:20px;font-size:12px;color:var(--muted)}.floating-wa{position:fixed;bottom:22px;right:24px;z-index:25;background:var(--navy);color:#fff;font-size:14px;font-weight:bold;padding:12px 20px;border:1px solid #6c879c;border-radius:30px;box-shadow:0 5px 20px #001a3333}.floating-wa:hover{background:var(--blue)}.reveal{opacity:0;transform:translateY(18px);transition:opacity .65s,transform .65s}.reveal.visible{opacity:1;transform:none}@media(max-width:1050px){.wrap{width:calc(100% - 48px)}nav{gap:15px}.logo{width:220px}.hero-grid{gap:35px}.board-tool{display:none}.problem-grid{grid-template-columns:1fr 1fr}.about,.contact-grid{gap:40px}.about-mark>strong{font-size:57px}}@media(max-width:800px){.nav{min-height:80px}.menu-toggle{display:block;background:white;border:1px solid var(--line);border-radius:4px;padding:8px 12px;font-size:14px;color:var(--navy)}nav{display:none;position:absolute;left:0;right:0;top:80px;background:#fff;border-bottom:1px solid var(--line);padding:24px;align-items:stretch}nav.open{display:flex;flex-direction:column;gap:20px}.hero{padding-top:45px}.hero-grid{grid-template-columns:1fr;gap:35px}.hero-copy{max-width:680px}.hero h1{font-size:clamp(2.7rem,7vw,4rem)}.system-board{max-width:600px;width:100%;padding:24px}.board-tool{display:block}.board-step{padding:20px 0}.hero-bottom{margin-top:38px}.section{padding-top:65px;padding-bottom:65px}.tools-grid{grid-template-columns:1fr 1fr}.timeline{gap:0 30px}.about{grid-template-columns:1fr;gap:35px}.about-mark>strong{font-size:60px;margin:30px 0}.about-mark{padding:30px}.future{margin-bottom:65px;padding:30px}.future>div,.contact-grid{grid-template-columns:1fr;gap:28px}.footer-grid{grid-template-columns:1fr 1fr}.footer-grid>div{grid-column:1/-1}.callout{padding:25px;align-items:flex-start;flex-direction:column}}@media(max-width:480px){.wrap{width:calc(100% - 36px)}.logo{width:205px}.hero h1{font-size:2.75rem}.lead{font-size:18px}.hero-actions{align-items:flex-start;flex-direction:column;gap:20px}.hero-actions .button{width:100%}.hero-bottom{gap:15px;align-items:flex-start;font-size:12px}.hero-bottom span:last-child{text-align:right}.board-head{font-size:11px}.board-tool{display:none}.problem-grid,.tools-grid,.timeline{grid-template-columns:1fr}.problem-grid{gap:28px}.problem-grid h3{min-height:0}.tools-grid article{padding:26px}.section-head{margin-bottom:30px}.timeline article{padding:25px 0}.system-line{font-size:18px}.form-row{grid-template-columns:1fr;gap:0}form{padding:24px}.footer-grid{grid-template-columns:1fr;gap:25px}.future h2{font-size:28px}.floating-wa{right:15px;bottom:15px;padding:10px 16px}.footer-bottom{padding-bottom:45px}h2{font-size:2.15rem}.about-mark>strong{font-size:55px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}.reveal{opacity:1;transform:none}}
/* Versión 2: identidad vinculada, clientes y perfil de Ariel */
.brand-lockup{display:flex;align-items:center;gap:15px;flex-shrink:0}.brand-lockup .logo{width:210px}.method-lockup{font-size:11px;font-weight:bold;letter-spacing:.065em;color:var(--navy);border-left:2px solid var(--yellow);padding-left:15px;line-height:1.4}.method-lockup small{display:block;font-size:11px;color:var(--muted);font-weight:normal;letter-spacing:0;margin-top:3px}.hero-ariel{display:flex;gap:14px;align-items:center;margin-top:23px}.hero-ariel img{width:49px;height:49px;object-fit:cover;border-radius:50%;border:2px solid #53738a}.hero-ariel strong{display:block;font-size:15px}.hero-ariel small{display:block;color:#b6c9d7;font-size:12px}.hero-ariel:hover small{text-decoration:underline}.client-section{padding-bottom:65px;border-bottom:1px solid var(--line)}.client-heading{display:grid;grid-template-columns:1.2fr 1fr;align-items:end;gap:60px;margin-bottom:35px}.client-heading h2{font-size:clamp(1.9rem,3.1vw,2.7rem);margin-bottom:0}.client-heading>p{color:var(--muted);font-size:16px;margin:0}.client-grid{display:grid;grid-template-columns:repeat(6,1fr);gap:14px}.client-logo{background:#fff;border:1px solid var(--line);border-radius:5px;height:120px;padding:18px;display:flex;align-items:center;justify-content:center}.client-logo img{max-width:100%;max-height:85px;width:auto;height:auto;object-fit:contain}.all-clients{margin-top:24px;color:var(--blue);font-size:15px}.all-clients summary{cursor:pointer;text-decoration:underline;text-underline-offset:4px;font-weight:bold}.all-clients-scroll{margin-top:24px;border:1px solid var(--line);padding:20px;overflow:auto;background:#fff}.all-clients-scroll img{width:100%;height:auto;display:block}.about-v2{grid-template-columns:.8fr 1.25fr;align-items:start;gap:65px}.ariel-card{background:#eef3f6;border:1px solid var(--line);border-bottom:6px solid var(--yellow);border-radius:8px;padding:30px;text-align:center;position:sticky;top:130px}.profile-top{display:flex;align-items:center;justify-content:space-between;font-size:11px;letter-spacing:.08em;font-weight:bold;margin-bottom:30px}.profile-top a{background:#0a66c2;color:#fff;font-family:Arial,sans-serif;font-size:17px;border-radius:3px;padding:0 5px;line-height:24px;letter-spacing:0}.ariel-photo{width:170px;height:170px;object-fit:cover;border-radius:50%;border:7px solid white;box-sizing:content-box;max-width:100%}.ariel-card h3{font-size:30px;margin:22px 0 9px}.ariel-card>p{font-size:16px;color:var(--muted)}.profile-number{padding:24px 0;border-top:1px solid #ccd8e0;margin-top:26px;display:flex;gap:16px;justify-content:center;text-align:left;align-items:center}.profile-number strong{font-size:49px;line-height:1;color:var(--navy);letter-spacing:-.04em}.profile-number span{font-size:13px;line-height:1.5}.ariel-card .button{width:100%;font-size:14px}.about-copy .ariel-intro{font-size:20px;color:var(--ink);line-height:1.6}.cv-block{border-top:1px solid var(--line);padding-top:23px;margin-top:23px}.cv-block h3{font-size:19px;margin-bottom:15px}.cv-block ul{padding-left:20px;color:var(--muted);font-size:16px;margin:0 0 22px}.cv-block li{margin-bottom:9px}.cv-block p{font-size:16px}.ariel-stats{display:grid;grid-template-columns:1fr 1fr;gap:24px;background:var(--navy);color:#fff;padding:26px;margin:30px 0}.ariel-stats strong{display:block;color:var(--yellow);font-size:28px;letter-spacing:-.03em;margin-bottom:8px;line-height:1.2}.ariel-stats span{font-size:14px;color:#d6e1e9;line-height:1.5;display:block}.hacete-credit{font-size:16px;font-weight:bold;color:var(--navy);text-decoration:underline;text-underline-offset:4px}.footer-bottom{flex-wrap:wrap;gap:18px;align-items:center}@media(max-width:1100px){.method-lockup{display:none}.client-grid{grid-template-columns:repeat(4,1fr)}.about-v2{gap:35px}}@media(max-width:800px){.brand-lockup .logo{width:205px}.client-heading{grid-template-columns:1fr;gap:20px}.client-grid{grid-template-columns:repeat(3,1fr)}.about-v2{grid-template-columns:1fr}.ariel-card{position:static;max-width:450px;width:100%;margin:auto}.about-copy{min-width:0}.all-clients-scroll img{min-width:700px}.footer-bottom{padding-bottom:45px}.hero-bottom span{max-width:50%}}@media(max-width:480px){.client-grid{grid-template-columns:repeat(2,1fr);gap:10px}.client-logo{height:100px;padding:15px}.ariel-stats{gap:15px;padding:22px 18px}.ariel-stats strong{font-size:24px}.ariel-stats span{font-size:13px}.ariel-card{padding:24px}.profile-top{font-size:10px}.hacete-credit{font-size:15px}.hero h1{font-size:2.7rem}.all-clients-scroll{padding:12px}.hero-bottom{font-size:12px}}
.hero-bottom{padding-right:120px}@media(max-width:800px){.hero-bottom{padding-right:0}.floating-wa{display:none}}@media(max-width:480px){.hero h1{font-size:2.35rem}}